iGaming
Player acquisition, retention and brand awareness across regulated and grey-market geographies. You get access to the ad accounts, so you see every dollar and every result.
See what we run
No black boxes
Transparent
iGaming Marketing
All the major platforms. You get access to every one. Every dollar accounted for.
GoogleMetaTikTokXRedditTelegram
Crypto
Token launches, exchange sign-ups and community growth, in a market where most agencies won't show you the numbers. We show you all of them.
See what we runWe partner with licensed operators, protocols and platforms that want to know exactly where their money goes.
Book a strategy callThe problem
Most agencies send you a report.
We give you access.
You know how it usually goes. You send the budget. A few weeks later a report lands in your inbox: impressions, clicks, a chart that goes up and to the right.
What you don't get is proof. Proof the money was spent. Proof it was spent where they said. Proof that every dollar actually reached the platforms.
In iGaming and crypto, that black box is normal. We think it's unacceptable, so we built Lunan the other way around.
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Access to every ad account
Google, Meta, TikTok, X and the rest. Log in and check the spend yourself, any time you like.
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Dollar-for-dollar spend
Your media budget goes into media, and every dollar of it shows up in the platforms' own numbers.
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Money first, then metrics
Every report opens with what was spent, where it went and what it returned. No vanity charts.
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Straight answers
If something isn't working, you'll hear it from us first, along with the numbers and our plan to fix it.
What we do
Our expertise
Paid Search
Google Ads campaigns across Tier 1 markets, built for efficiency, compliance and long-term return.
Social Media Ads
Meta, TikTok, X and beyond. Creative-led campaigns for brand awareness and acquisition.
KOL Campaigns
We find, vet and activate the KOLs your audience already trusts, then show you exactly what each one delivered.
Analytics and Optimisation
Real-time tracking and attribution across the full funnel, so you can follow the money from spend to result.
Community Management
Discord, Telegram, X and Reddit. We build and run communities that compound trust and retention.
Press Releases
Strategic PR and media placement that positions your brand as the authority in its category.
Brand awareness
For operators who care about their brand
Chasing this month's CPA is one way to grow. The other is to become the name players already know and trust before they ever see an offer.
We run brand awareness campaigns across the major platforms for operators and protocols playing the long game: clear goals, steady spend and honest reporting.
And because you can see the spend yourself, you never have to wonder where the budget went.
Talk to us about brand campaignsHow we work
The End-to-End Process
- 01
Strategy
We define objectives, audiences and the competitive picture before a single dollar is spent.
- 02
Forecast
Projected spend, reach and return before launch, so you know what to expect and performance is never a guess.
- 03
Ad Creation
Platform-native creative, built to stop the scroll and stay within each platform's rules.
- 04
Execution
Campaigns launched and managed across Google, Meta, TikTok, X and every channel that fits, in accounts you can see.
- 05
Reporting
Spend first, then results: where every dollar went and what it delivered, in plain English.
- 06
Optimisation
Constant testing. We scale what works, cut what doesn't, and show you why.
Why Lunan
Four Pillars
Full Transparency
Access to every platform we run for you. Every dollar accounted for. No black boxes.
Regulatory Specialists
Deep familiarity with iGaming and crypto advertising policies, compliance requirements and regional constraints.
Full-Service, End to End
Strategy, forecasting, creative, execution, reporting and optimisation, delivered under one disciplined process.
Global Reach
Tier 1 market coverage across Google, Meta, TikTok, X and emerging platforms, without geographic limits.
Get Noticed
We write and distribute press releases that put your brand in front of the right media, from niche iGaming and crypto publications to mainstream financial press. The result: credibility, authority and visibility that lasts.
Get in touchReady to see where every dollar goes?
Book a strategy call. We'll show you how we'd run your budget, platform by platform, before you spend a cent. You'll hear back within 24 hours.
P.S. Ask your current agency for access to your ad accounts. If the answer is anything but “yes”, we should talk.